Chapter 45. Social Marketing of Successful Components of the …

Chapter 45. Social Marketing of Successful Components of the …

http://ctb.ku.edu/en/sustain/social-marketing/overview/main
Learn about the concept of changing people's behavior, the basis of social
marketing as a whole, and why it can be of use to your organization.


Social marketing intelligence

Social marketing intelligence is the method of extrapolating valuable information from social network interactions and large data flows that can enable

we-are-social-presents-the-social-marketing-mixWe Are Social Presents The Social Marketing Mix
from wearesocialsg, ago in
Social media success isn’t just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg


, on

Social Marketing: Changing Behaviors for Good
Nancy R. Lee, Philip Kotler, published 2015, 584 pages